Thursday, April 9, 2015

Newburgh Brewery's Winning Label

Posted By on Thu, Apr 9, 2015 at 2:44 PM

The Newburgh Brewing Company's Cream Ale beer label has officially won CNBC's 2015 Most Loved Label competition, beating out 63 other labels nationwide to come out on top.

The purple moon-eyed cow, Betsy, is bordered by testaments to the city that bore her. "This Beer Was Born Here" overlays shot of the Newburgh Waterfront. A white outline of New York stands out on a melon background, the words "Our Interpretation of a New York Original" stamped in Betsy-purple. The iconic Newburgh Brewing Company logo promises, "Made With Heart.

  • Newburgh Brewing Company

MSNBC started the contest last year "to celebrate the creativity being displayed on the outside of the bottle." Taste aside, this is an art competition.

For that, Newburgh Brewing Company can thank Matt Bouloutian, the owner of Modern Good, a design studio specializing in identity development.

Newburgh Brewing Company calls Bouloutian's graphic design work for them "second-to-none." With this award under his belt, they can definitely say that again.

To celebrate the big win, Newburgh Brewing Company is running Cream Ale specials all week long. From Wednesday through Sunday of this week, they're offering $3 pints and $7 4-can packs of the winning brew.

  • Pin It
  • StumbleUpon
  • Email
  • Favorite

Tags: , , ,

Speaking of...


Subscribe to this thread:

Add a comment

Readers also liked…

Hudson Valley Events

submit event
Equine Images Between Transcendent and Earthly Realms @ North River Gallery

Equine Images Between Transcendent and Earthly Realms

Sept. 24-Nov. 1 — Dramatic new photos of horses by Ellen Lynch....

View all of today's events

Latest in Daily Dose

More by Kelly Seiz

  • Chili, Cheese, & Cider Fest

    The Hudson Valley's best chili chefs, cheesemakers, and cider producers collide in gastronomic harmony at the Henry Hudson Riverfront Park in Hudson on October 10 from 12-4pm.
    • Oct 1, 2015
  • Parting Shot—Natalie Wargin

    Natalie Wargin's work gives viewers the opportunity to see the Hudson Valley with a fresh perspective—big-city-girl-let-loose-in-the-country awe.
    • Oct 1, 2015
  • The Burning of Kingston

    To celebrate Kingston's resilience, rehabilitation, and revolutionary spirit, the biennial Burning of Kingston event is held this year from October 16 to 18.
    • Oct 1, 2015
  • More »

Top Commenters

Current Issue

October 1-31, 2016
Issue Cover