If Zen works, we can, as they say in the biz, expect more of the same. You can almost hear the conversation in the Idea Room as they search for new, trendy names coined from similar realms: “OK people, we’re looking for some bounce, but nothing too…ethnic. Catholicism—fuggedaboutit, too much bad press. Judaism—too New York. And besides, words with “ch” in them sound like you’re clearing your throat. Islam—are you serious? Unitarian—too white bread. Tao is good, but it sounds like a chemical company. And besides, it’s already taken—a tea, or something. Confucianism—too many syllables. But look, we got a gold mine with this Buddhism thing: Bardo—taking software to a whole other level; Nirvana—the world’s most dependable hard drives (and as quiet as one hand clapping); Mantra—the ultimate way to share your most personal sound files. What’s not to like?”
So here’s a prediction, based on the success of Zen, we can look forward to the next incarnation in this line of products: an implant that will allow you to access MP4s by just thinking about them. Who knows? In an effort to steal back some marketing thunder, it may already be in development by Apple, destined for release at the MacExpo in 2010, code name—The Void. Which only goes to prove that Nothing is, or at least once was, sacred.