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'Tis the Season to be Skin Savvy 


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With the health food movement gaining traction, it’s common practice these days to be careful about the things we put in our bodies—but what about the products we put on the largest organ of our bodies, the skin? While working as a makeup consultant at My Market in New Paltz, Oksana Ryabinkina noticed something peculiar: many cosmetics contain undesirable synthetic ingredients. Equipped with a degree in chemistry, Oksana realized that harsh chemicals, such as parabens and petroleum-based products, were often linked to allergic reactions, rashes, skin irritation, violent coughing, headaches, and dizziness. That is how the idea of creating a healthier beauty supply store was created.

Located in Cherry Hill Plaza in New Paltz, Looking Good offers natural alternatives to drug store staples and makeup counter cosmetics. With local and imported products for every skin type and budget, owner Oksana works one-on-one with customers to identify their skin types and recommend the products best suited to their needs. The beauty of Looking Good is you can find everything under one roof. It stocks everything from foot scrubs and shampoos to sunscreen, face moisturizers, exfoliants, and holiday gifts for your loved ones.

At its one-year anniversary, Looking Good also offers facials, during which customers can learn about applying the products and relax in the store’s Wellness Room. Looking Good carries a number of skin care and makeup brands espousing exceptionally high-quality manufacturing practices and using beneficial ingredients, including Annemarie Borlind, Jane Iredale, and Mineral Fusion. The founder of Jane Iredale makeup once said that “the most beautiful cosmetic you can wear is a healthy skin.” Oksana completely agrees with this statement and adds, “We do not do plastic surgery here, but you can look 20 to 30 years younger if you use products appropriate to your skin type and needs.”

With the holidays and dry winter air approaching, it’s the perfect time by giving gifts that promote the healthy skin. For a hydrating product that suits any skin type, Oksana recommends toner. “It’s probably the most neglected skin care product,” she says, “but also one of the most important.” Toner restores the skin’s pH balance and prepares it for the next step of moisturizing. According to Oksana, not using toner it is like painting a wall without first applying a coat of primer: you just won’t get your money’s worth. An excellent option is Annemarie Borlind’s toner, which will not only maximize your moisturizer’s potential, but also fit inside a loved one’s Christmas stocking.

Other great gift ideas include hair and skincare kits from Andalou Naturals, a collection of high-quality travel-sized products. If you’re shopping for a man, Looking Good offers a selection of natural shaving creams and soaps, boar-hair shaving brushes, and cologne. If you are shopping for a woman, concealer goes a long way to help anyone look her best; Oksana highly recommends under-eye concealer. For a less intimate gift, there’s the portable room diffuser, which uses essential oils instead of artificial fragrances. Those unsure of what to buy can feel free to browse the store’s other products, which range from fair-trade, organic woodcut earrings to hand-crafted Rising Tide Scarves.

Come spring, Looking Good will be moving to a new location on Route 32 so that it can expand its inventory and services to include massage, facials, and chiropractic therapy. The goal is to create a restorative space in which the average person can relax, enjoy an espresso, and devote a part of his or her day to self-care because, says Oksana, “When you feel good, you look good.”


Looking Good is located in the Cherry Hill Plaza in New Paltz
246 Main Street, Suite 7
(845) 255-5020
Open Monday-Saturday, 11am - 6pm

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