Although retail recreational cannabis sales began in Massachusetts more than two years ago, legal cannabis cultivation is still evolving—and adult-use dispensaries are evolving along with it. Join us on a video tour of Canna Provisions, Theory Wellness, and The Pass, cannabis pioneers in the Berkshires who have helped shape what the industry looks like.
Canna Provisions, with two legends at its helm—CEO Meg Sanders and Director of Cultivation Greg “Chemdog” Krzanowski—has created an award-winning independent craft cannabis brand cultivating such products as Smash Hits, its proprietary flower line. An expert in compliance, Sanders has flexed her bicoastal cannabis experience in shepherding Canna Provisions’s locations in both Lee and Holyoke, Massachusetts, to success.
Theory Wellness was the first medical cannabis dispensary in the Berkshires in 2017, and less than two years later was the first adult-use recreational dispensary in the area. Along with that distinction comes responsibility to its customers, and the dispensary prides itself on its strong customer service. Theory Wellness has also acknowledged the historical injustice and systemic inequalities within the industry: Its Social Equity Program boosts underserved entrepreneurs with funding, business advice, and technical assistance.
Berkshires-based farm-to-label grower and producer The Pass takes vertical integration seriously. Growing its adult-use cannabis in indoor light-deprivation facilities, in greenhouses, and outdoors, The Pass’s cultivators keep a close eye on the flower. That care continues through the prepping and laboratory processes until the cannabis is sold by knowledgeable budtenders in the Sheffield, Massachusetts, dispensary.
As the legal system examines the expansion of retail recreational cannabis sales nationwide, these three dispensaries will continue to be guiding stars in an ever-growing industry.