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Art of Business: Jewel Box Joint 

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Jar'd Wine Pub in the Water Street Market has been said to resemble a jewel box. Owner Theresa Fall, also co-founder of the larger, newer Parish Restaurant upstairs and the events coordinator for the market as a whole, says the real gems are the playful humans. "I'm guided by everybody around me," she says. "Monday is when the restaurant people have off and do laundry, so we have Laundry Monday specials. It's a silly day, but they also help me choose what movies we'll have at Water Street Market next on movie night. It's my busiest weeknight in the summer time."

The establishment's small size—187 square feet inside, with a tiny deck outside—makes it something of a conversational crucible on any night. "The mix of regulars and tourists draws everyone in," Fall says. "People want to understand the town, and the locals enjoy enlightening them, and the customers shape the evening; if you're here, you're creating it. The size of the space means you really don't have much choice."

Jardwinepub.com

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