IMPACT: Crafting a Thriving Venture for the New Economy | Art of Business | Hudson Valley | Chronogram Magazine
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IMPACT: Crafting a Thriving Venture for the New Economy 


Last Updated: 09/17/2014 4:20 pm
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Calling all 'craft' entrepreneurs and local businesses! Check out this unique series of six workshops covering the basics and then some.

With social and environmental and personal values, community vision, inner awareness and community building woven throughout, these workshops do more than give you business tools and tactics. They help you be what you want — with purpose.

Each hands-on workshop — limited to 30 participants — is led by a topic expert (and the series facilitators) and includes a mindfulness exercise, individual exercises, and opportunities to share ideas with your peers throughout.

Who should attend? Etsy sellers, gallerists, artisan retailers, makers/boutique manufacturers, restaurateurs, hospitality, lodging, tourism, local retailers, service businesses.

Workshop series:
Oct 6 — Visioning + Branding with Scott Tillitt
Determining purpose and strategic direction, aligning your brand with your purpose, creating a high-impact brand system.

Oct 13 — Marketing with Melissa Gibson
Sales, advertising, online marketing and social media, marketing plan, marketing your values.

Oct 20 — People + Culture with Martin Ping
Creating a values-aligned company culture, staff performance, how to recruit, lead, inspire, fire.

Oct 27 — Legal Strategies with Gary Schuster
Intellectual property, partner contracts, benefit corporations, Community Capital (Direct Public Offerings, crowdfunding).

Nov 3 — Accounting + Finance Issues with Holly Perlowitz
Financial statements and analysis, understanding cash flow, business viability, financing (loans).

Nov 10 — Leadership with Colette Ruoff
Growing capacity to lead through the art of communicating, listening, self-reflection and self-care.

Oct 6 – Nov 10 – Etsy
359-361 Columbia St
Hudson, NY 12534

Workshops are Monday, 6 to 9 PM.

Individual workshops are $70. Fee for the series: $375 ($300 for Etsy sellers and Re>Think Local and BEAHIVE members). Light food and beverages included.

Scholarships are available for up to 15 people by approval for a reduced fee of $150 for the series (a $225 savings compliments of Etsy). Application deadline: 5 PM, Sept. 26. Apply online.

Presented by: Antidote Collective and On Belay Business Advisors. In partnership with: Etsy and Re>Think Local.


A portion of the proceeds will support Re>Think Local, a nonprofit collaborative of locally owned independent businesses, artists, farmers, and nonprofits co-creating a better Hudson Valley.
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