You know you need to make money. But you also feel strange about "branding" yourself. You're an artist/writer/musician/actor/teacher/whatever, not a marketer - or, for that matter, a "product" or "brand"! Working together as a group, we'll help you find and promote your own legitimate point of difference-what makes you special, what makes you stand out-in an authentic way that doesn't cheapen you or your work.