A lecture about the broader aspects of conservation. Brian Badger, Director of Conservation and Outreach for the Cheetah Conservation Fund, explains how totally focusing on the target species, “The Cheetah” in the case of CCF, is not the sole answer to the long term survival of a species. A holistic approach to conservation is the key to the future any species. Holistic conservation considers the people, the habitat, the communities, the history, the economy and education to name but a few, and how these initiatives impact on the survival of the species.