As you reach the end of Beacon’s nearly mile-long Main Street, heading toward the Fishkill Creek, you’ll find Raven Rose perched inconspicuously on the corner. A dog is probably sleeping in one sunny shop window, while the other teems with greenery. Inside, the florist-meets-gift shop is charming and airy, with a layout and aesthetic that continually shifts with the seasons. The boutique, owned by Courtney Sedor, specializes in modern home decor, floral design, and plants along with a good gift selection of jewelry, soap, candles, and books.
After backpacking through 20 countries for 20 months, Sedor came to Beacon in hopes of settling down and purchasing the pet shop Beacon Barkery. But when plans fell through, she found the existing flower shop in her current location for sale. “I had no retail background,” says Sedor, who opened Raven Rose in 2016. “Life just takes you to different places and with the timing, it just kind of fell together.”
Sedor provides full-service custom floral arrangements for weddings with a starting budget of $4,000, as well as micro-wedding services for events with less than 50 people. She designs with an eye for texture and less common flowers to cultivate an organic, natural, and individual look for each couple. (You can see some of the shop’s work in their online gallery.)
But Raven Rose goes beyond the scope of the flower shop that came before it with the curated selection of gifts and home goods. Of the store’s concept, Sedor says it was a “journey of trying to get this existing business to fit more of my personality and what the community in Beacon would be attracted to.”
Sedor’s primary goal is to provide people with items they can love at affordable prices. “It’s really important to me that the things in the store feel attainable and not like you’re breaking the bank,” she says. With her selection of stones and minerals, she aims to give people who might not necessarily seek out a crystal shop room to explore metaphysical interests. “Because the shop has all these other things, it’s a way for customers to explore those different elements and feel comfortable doing so,” she says.
Open daily, the shop fills a niche in Beacon that locals were happy to support during the pandemic. “I really did see an uptick in people coming to shop during the week,” Sedor says. “And then of course all the people from the city coming up just for an escape.”
Some of the shop's floral products include the Designers Choice, which consists of a collection of seasonal flowers in a paper wrap that are perfect for every occasion or no occasion at all for $40-$80. In the Home and Pantry section, Raven Rose stocks candles and diffusers like the Sparkling Grapefruit color block candle for $23 and the Fig and Olive Flora diffuser for $39. In the home decor section, they have an array of interesting and fun vases like the Milky Yellow Modern Glass Vase for $17, Sienna Curvy Stoneware Vase for $30, and the Test Tube Vase––a lab-chic metal and glass construction with five different movable heights for a creative display of flowers for $38.
They also have products like patterned dish towels, tea strainers, a marble and mango wood cutting board, a beechwood brush with a leather tie, and cookbooks like Adeline Waugh’s Vibrant and Pure, which includes 80 healthy and exciting recipes taken from her viral Instagram account. And for those with a green thumb, the lush selection of houseplants, ranging from Boston ferns to spider plants and six-foot fiddle leaf figs, is sure to delight.
Raven Rose is open Monday-Saturday, 11am-6pm, and Sunday, 11am-5pm.