Lane Moore Credit: Photo by Mindy Tucker

Lane Moore is one of those multitalented people that makes creative self-actualization seem like a breeze. She acts, she writes, she plays music, she does stand-up. Mooreโ€™s a regular 21st-century Renaissance man. When I tell her as much, she laughs good-naturedly and says, โ€œthat makes me feel like I should be wearing a jaunty cap.โ€

And, despite publishing a best-selling book (How to Be Alone), running sold-out comedy tours, and fronting what Bust dubbed the best band of 2015 (It Was Romance), bafflingly, she still does her own PR. After multiple emails, texts, and rounds of phone tag, we caught up while she was pulled over on the side of the road in Colorado, waiting out a snowstorm before a gig at Gordon Gamm Theater in Boulder.ย 

Since 2014, Moore has taken her show, โ€œTinder Live,โ€ all over the country. When she started out, dating apps were still novel. Whatever effort we were previously putting into constructing our image on a first date was now suddenly distilled into a 500-character bio and nine photos. A whole new way of interacting.

Moore recalls being in her apartment with her roommates at the time, all three of them sitting around, swiping separately, riffing on the weird profiles, funny photos, and bombastic opening lines. โ€œI immediately thought: this is a comedy show,โ€ she says. โ€œIt was so clear to me because it was so strange. The process of trying to meet people can be really exhausting and lonely, and this was no exception. I love being able to find jokes in the things that are painful and frustrating in this world.โ€ย 

Lane Moore before a gig at the Knitting Factory Credit: Photo by Katia Temkin

At her roommatesโ€™ encouragement, Moore developed the concept into a show and took it on the road. Eight years later, โ€œTinder Liveโ€ has proved a bottomless barrel. Key to the formulaโ€™s success is that each show is a fully improvised, categorically unique experience. Moore takes to the stage in whatever small town or city sheโ€™s in to project her phone screen as she swipes through the local harem of men on Tinder and engages in an evening of playful, interactive hilarity with the audience.

โ€œThe beauty of it is that itโ€™s created with the audience,โ€ Moore says. โ€œThey choose whether I swipe right or left.โ€ A quick primer for the Tinder-illiterate: swipe left=dislike, swipe right=like. If the person you like liked you back, you match and then you can start chattingโ€”this is where the fun starts.ย 

โ€œLiterally, when I match, people scream,โ€ Moore says. โ€œIโ€™ve never seen that at a comedy show, itโ€™s like itโ€™s the Roman Colosseum. Itโ€™s like a sporting event. I have always had the most engaged audience, even if itโ€™s their first show and they donโ€™t know what is going on, theyโ€™re so excited to be a part of this thing that can never be duplicated. If youโ€™re in the audience, weโ€™re the only ones that got to experience that together. People are so invested.โ€ย 

When swiping, Moore and her giddy, gung-ho crowd are angling for the weirdest, most outlandish profiles, not the harmless boy next door. โ€œThey know the rules,โ€ she says. โ€œWeโ€™re only swiping right on a guyโ€™s profile if he is half on fire and giving you the finger. If the profile seems normal and kind and cool, we swipe left.โ€ย 

During one show, Moore swiped right on one guy whose profile picture showed him walking away from the camera. Moore told the audience, โ€œLook, heโ€™s already leaving us.โ€ Riffing on that image, she launched into the chat with him, saying, โ€œWhere the hell have you been? You left our entire family.โ€ To which he responded without missing a beat, โ€œSorry my darling, I should never have done that.โ€ And so the conversation unfolded for the duration of the show, an unbroken role play about how he had broken up their marriage. (โ€œI almost went on a date with that guy in real life,โ€ Moore says.)

Oftentimes audience members or venue staff will know the person on-screen and call out details about them that Moore uses to tee up the conversation. โ€œPeople say, โ€˜Oh my god I know that guy. Or โ€˜I dated that guy,โ€ Moore says. โ€œThat happens fairly often. โ€˜Thatโ€™s my brotherโ€™ or โ€˜thatโ€™s my friendโ€™s ex. Heโ€™s weird, heโ€™ll be fun to talk to.โ€™โ€ On a recent tour stop, one of the right-swipes had gotten kicked out of the bar the previous evening.

Moore sets her age range from 18 to 100, pulling a wide swath of men from college frat bros to octogenarians. โ€œThat is the coolest thing too about being on tourโ€”we are swiping through the town we are currently in,โ€ she says โ€œIโ€™m getting a birds-eye view on what the profiles look like in that area. โ€œLA profiles are almost always headshotsโ€”people in the industry. New York City is a lot of finance guys. DC is a lot of people in politics. I donโ€™t know what to expect in Woodstock.โ€

Find out alongside her when Moore brings โ€œTinder Liveโ€ to Colony Woodstock on March 12.

I am the Digital Editorial Director at Chronogram Media, leading content strategy, daily editorial operations, and audience growth across digital platforms. I oversee high-volume content production, manage...

Leave a comment

Your email address will not be published. Required fields are marked *