dana cooper

Ritualist, a “modern witch shop” per owner Dana Cooper, is newly open in New Paltz. They carry tools for healing and magic making, which can be divinations and spells or simply connecting with one’s inner power––you get to choose. Inside you can find apothecary goods, herbal tinctures, altar candles, journals, tarot decks, and houseplants. Ritualist stocks products almost exclusively by small and independent brands and makers, and is committed to making every customer feel welcome, in part by offering products made by creators in the POC and LGBTQ+ communities. Sustainability is also top of mind for Ritualist, as is equity: they donate 10% of monthly revenue to an organization that uplifts marginalized communities.