Woodstock Brewing Partners with Paradox Brewery to Reach New Markets

Paradox Brewery, the Adirondacks–based craft beer maker, has acquired the brand rights to Route 28’s Woodstock Brewing, marking a major new chapter for one of the Catskills’ most beloved breweries. The partnership, announced October 16, will expand Woodstock Brewing’s reach throughout the Northeast while preserving its independent roots in Phoenicia.  

So, practically speaking, what does this mean for patrons? Not much of a change, thankfully, except that you’ll be able to get Woodstock Brewing beers in more places. Under the deal, the current Woodstock Brewing team will continue to operate the Route 28 taproom, crafting small-batch specialties in their 15-barrel system for sale only onsite. On their end, Paradox will oversee production and distribution of Woodstock’s flagship bestsellers—including Endless Cycles IPA, Baby Dragons Pale Ale, and Raspberry Gose—for expanded wholesale and retail markets. The acquisition allows Woodstock Brewing to meet growing demand and reach new audiences without losing the taproom’s sense of place or roadside mystique.  

“This partnership allows us to bring together the best of both breweries,” says Devon Hamilton, Operations Manager at Paradox Brewery. “Woodstock has carved out a strong position in the higher-end market, while Paradox has built a proven sales and distribution network. We’re maintaining Woodstock’s small-batch charm while introducing the brand to new markets where its identity will thrive.”  

Founded in a garage by two buddies with a two-barrel brewing system back in 2018, Woodstock Brewing’s ever-changing roster of crisp IPAs, approachable sours, and inventive lagers has earned a loyal following among locals and visitors alike. The taproom has become a social hub for weekend travelers, hikers, and beer lovers who flock to the roadside taproom in Phoenicia for a pint and a mountain view.  

With Paradox’s expanded infrastructure, Woodstock Brewing’s beers will now be available far beyond Ulster County—from the Canadian border to the outskirts of New York City—with plans to expand into urban markets next year. The rollout will focus on premium bars, boutique hotels, ski resorts, and specialty retailers. “Woodstock Brewing has always been about community and the Catskills lifestyle,” says co-founder Rick Shobin. “Partnering with Paradox gives us the opportunity to reach new markets while staying true to the small-batch spirit that defines our brand.”  

For Paradox, founded in North Hudson and known for its sustainable brewing practices and clean mountain water, the acquisition is a collaboration rooted in shared values. Both breweries were built on the belief that place matters, and that authenticity travels well. While Paradox scales Woodstock’s bestselling recipes, the Phoenicia team will continue creating limited-edition brews at their original site. Fans can expect a steady flow of familiar favorites on shelves and taps starting this week, with future collaborations already in the works. 

“The Woodstock taproom and its incredible team of brewers, bartenders, and staff aren’t going anywhere,” says Paradox Brewery marketing manager Emily Close. “If anything, this partnership will bring more attention and visitors to the already popular Route 28 taproom. This collaboration is all about growth: giving Woodstock Brewing the ability to share its craft with fans who’ve been waiting for a taste beyond Phoenicia.”