Beauty and Fashion Supplement
Hudson Valley Fashion
The Top Trends For 2010

Olsen Haus “Berlin” shoes, available from Cow Jones Industrials Vegan Boutique in Chatham.
There are those who know what’s coming around the bend. They don a trend before it hits magazines or is being turned out by celebrities. And there are those who need a bit of help with the ways of what’s hot. Maybe a few who need a lot of help. Whether you’re living the glory days in parachute pants or setting the trends yourself, these Hudson Valley top designers, boutique owners, and fashionistas have the latest trends for 2010.
Cow Jones Industrials
Where what’s hot is the way people buy.
Cow Jones Industrials in Chatham is a charming vegan boutique that carries a hip offering of handbags, shoes, and clothing dedicated to sustainability. Celebrities, such as Natalie Portman, Stella McCartney and Emily Deschanel have helped to bring this movement to the mainstream, but it’s people like Cow Jones owner, Donna Oakes, who continue to merge fashion and ethics by making these goods more accessible to the public. Oakes says, “As far as major trends, it’s the way people buy. Who makes this? Where is it made? And, of course, it should look fabulous.” It’s not to say that she’s not at the forefront of fashion; it’s just in a different context. Oakes’s store carried the first vegan produced winter coats. “These coats had a very beautiful story behind them,” remarks Oakes, “you can’t say that about the fur industry.” Now your vegetarian friends who still rock leather boots have no excuse. www.cowjonesindustrials.com
Want long, thick locks? Growing it out is so very last decade.
Studio One Hair Design is a full service salon that specializes in color, cuts and has a soft spot for wedding parties, according to owner, Laura Flood. Studio One goes beyond your basic updo. A full day of pampering and makeup (airbrush is a big trend); along with both hair and eyelash extensions are often de rigueur for bridal prep. Flood says, “Extensions are one of the biggest trends right now because they’re great for clipping in—not only for the wedding—but for a night out. They’re good for short hair or long hair that needs fullness. We even color them for clients.” And on the subject of color—pattern color and peek-a-boo are trending. Flood adds, “Blonds are adding chunks of yellow into bangs or you can do a fashion red to peek from under the hair.” www.studioonehairdesign.com
Pegasus Comfort Footwear
They may not be Manolos, but they’re hotter than orthopedic shoes.
Pegasus Shoes specialize in innovative and comfortable footwear with a focus on quality. In addition to the main store in Woodstock and an outlet in New Paltz, Pegasus has built an impressive website (think Zappos for the outdoorsy type) that is dedicated to selling “brands that matter.” Make no mistake; comfort should not be an eyesore. The company carries everything from trail runners to stylish ballet flats, each designed for comfort in mind. Apparently trends are taking their cue from the runway this season. Bob Russell, the manager of the Woodstock location says that clogs are very in right now. “The more traditional, closed back variety sells well here.” And a new item to hit the floor and selling like crazy are the Vibram FiveFingers Running Shoes that act like a second skin and offers a gecko-like grip that reduces impact on the knees. Russell says, “They’re like gloves for your feet.” www.pegasusshoes.com
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