It’s not often that a brand catapults to national fame within its first year, but it was kismet for Lockwood, a natural skincare line that launched in January 2017. Later that year, Lockwood won a GQ magazine Grooming Award for their Ginger Basil Body Lotion. The business was born out of practicality—owner Carina Liebeknecht was having trouble finding products that didn’t irritate her sensitive skin. “There is quite a lot of crap in products. That’s nothing new, but I was surprised to find it was the case even with expensive, high-end products,” she says. “I realized that ‘luxury’ and ‘natural’ didn’t need to be at odds. An amazing natural product is the ultimate luxury.” So she set out to create simple, everyday maintenance products. The family-run business is based on Liebeknecht’s 170-acre farm in Dutchess County, where all of the bottled products are made in a small lab. Lockwood sells body wash, lotion, hair-and-body wash, candles, and soaps in gender-neutral scents that can be used by the whole family. Liebeknecht has worked hard to seek out local manufacturers and producers; 75 percent of the raw materials come from within a 200-mile radius of the farm. Lockwood’s commitment to sustainability also includes selling their products in larger volume bottles to reduce packaging waste and planting a tree for every product purchased online.
Learn more about natural, local products in the Hudson Valley.
Art of Business: Lockwood Skincare
This article appears in March 2018.
