Opening Party at SallyeAnder's Flagship Store

Sallie Austin fell in love with the Hudson Valley. She decided it was the perfect place for her family’s long tradition of soap-making, which began with a line of handmade soap products developed in 1982. Austin is the second-generation owner of SallyeAnder, an all-natural, hypoallergenic soap company that's sold in over 2,000 stores nationwide, and she picked Beacon’s historic business district as the location for the company’s first-ever brick-and-mortar store. On Saturday, June 17th, you can share the excitement of the company’s flagship store with a family-friendly opening party.

What’s made the soap line so popular are the healing properties of its all-natural, organic ingredients. Earlier this year, SallyeAnder launched its Calendula Dandelion Soap, which uses olive and soy oils, organic calendula and organic dandelion blossoms, sweet tea, olive and rose essential oils to protect and heal dry, irritated skin. With its new location in the Hudson Valley, SallyeAnder has developed a relationship with Common Ground Farm in Wappingers Falls, which cultivates some of the natural ingredients used in the SallyeAnder line of soaps.

At the flagship store opening party, along with live music and food, there will be a soapmaking demonstration, and Austin, the mother of two, will show kids how to look to their natural environment for ingredients that clean. So far over 300 kids have signed up for the soap-wrapping contest where kids get to design the SallyeAnder soap packaging. It's happening in the two weeks leading up to the party and the winner will be announced at 3p at the party.

“We hear from folks from all over the country who have been able to resolve serious skin issues by going to a product that harnesses the power of our natural environment,” said Austin. “We so look forward to expanding on our SallyeAnder family by welcoming our local community to our storefront in Beacon. We were very deliberate about our choice of location - we wanted something in the beautiful, historic Hudson River Valley, which is not only a tourist destination that has exploded in popularity, but just a truly special place in which to live and work.”

The New York-based SallyeAnder handmade, all-natural soap company’s flagship store opening party at SallyeAnder, 1 East Main Street in Beacon: Saturday, June 17th, 12-6p, free and open to the public! For more information about the opening celebration, contact 315.343.0793. To learn more about the kids’ soap-wrapping contest, check Facebook. To learn more about family-owned SallyeAnder soap company, visit their website.