The 411 on 4/20 | Hemp & Weed | Hudson Valley | Chronogram Magazine
click to enlarge The 411 on 4/20
Canna Provisions in Lee.

Happy 4/20 from here in the Berkshires and Hudson Valley! We’re celebrating with a look at some local deals and events around the area.

But first, a brief history of the holiday. It’s…hazy, to say the least. There are several common misconceptions, like the California penal code for marijuana, the number of active chemicals in the plant, and even a Bob Dylan song. However, most historians credit a group of high schoolers in Northern California. As legend has it, the teens—who called themselves the “Waldos”—met up after school (and sports practice) at 4:20 pm. to search for an abandoned cannabis crop. The phrase “4/20” became code for smoking pot and spread among their friends, including members of the Grateful Dead. It was picked up by an editor at High Times in 1990 and made its way into lexicon and lore.

While the origin story is up for debate, one thing is clear: The holiday is going stronger than ever. As more places move to legalize, there are plenty of sales to score and festivities to find.

The Pass

The Pass is celebrating 4/20 and Earth Day this month with a special Flower Power Bundle. From now until April 24, a half ounce of their flower comes with a pack of King Palm cones, a book of RAW papers or cones, a BIC lighter and a recycled Pass-branded T-shirt. Speaking of Earth Day, they’re also donating a percentage of their profits on April 22 to Berkshire Natural Resources Council to help preserve the Berkshires natural beauty.

Berkshire Roots

You have two chances to party at Berkshire Roots in Pittsfield. First on 4/20, Biggin’s Diggins food truck will kick things off with breakfast and lunch, then Ben & Jerry’s will have free ice cream for 100 lucky customers. The folks from Good Bites & Glass Pints will also be there with their Blog Bus selling limited edition silkscreens. On Saturday, Chillin Grillin Cheez will join the food scene, and Wild Soul River will be there in their Volkswagen Van with tie-dye, tarot readings and two herbal smoke blends to pair with Berkshire Roots’ Orange Chemeleon and Great White Shark flower. Plus, expect new products, specials and pop-ups from partners like Berkshire Bong Company, Fenway, Kushley, and Nova Farms.

Canna Provisions

The Lee store is serving up T-shirts and tacos. Buy two eighths of Smash Hits cannabis and get a free Smash Hits shirt to celebrate the one-year anniversary of the Berkshire-grown line by the one and only Chemdog. Flaco’s Tacos food truck will also be shelling out free tacos with store purchases (while supplies last), then Green Gold Group stops by for a pop-up. Keep an eye out for special menu options that day, too.

The 411 on 4/20
Hemp & Humanity in Woodstock

Hemp & Humanity

Melissa Gibson tells Chronogram she’s gearing up for a big announcement at her hemp shop in Woodstock. Hemp & Humanity, which showcases New York and women-owned businesses, will become the first retailer to carry Miss Perry, whose farm specializes in organic hemp and CBD. Their collaboration is set to start with an event called, “Miss Perry x Hemp & Humanity: A 4.20 Kick-Off with Maria, Melissa and The Girls.” Stay tuned for more details on their Instagram.


Stock up and save with Etain’s weeklong sale at any of its four medical marijuana dispensaries. Take 20 percent off when you buy two or more items, excluding whole flower and health & wellness products. The offer runs through Saturday 4/23.

The Leaf

Buy-two, get-one-free storewide at hemp and CBD specialty store The Leaf in Beacon (Some exclusions may apply.) You’ll also have the chance to enter a raffle and enjoy free samples. If you can’t make it in person, everything on their website will be 20 percent off.


Looking to dive a little deeper? Rebelle is hosting a panel discussion, called “Women Making an Impact in Social Equity.” Founder Charlotte Hanna will moderate the conversation featuring New York Cannabis Control Board Chair Tremaine Wright; Little Beach Harvest Manager Chenae Bullock; Her Highness Co-Founder Laura Eisman; and Dr. Jacqueline Delmont, of Delmont Medical Care. According to their Instagram, they’re also planning a HALØ Microdose Mist product launch and will announce “new ways that we’ll be supporting social equity in cannabis.”

Temescal Wellness

The fun has already begun at Temescal with a social media giveaway. Each day, an Instagram follower is randomly selected to receive a free GRAV pinch spoon from the Hudson store. They’re also offering a sale on accessories through Wednesday. Then on 4/20, there will be plenty of music, food and prizes, along with special discounts for recreational customers and medical patients. They’re also giving out gifts for existing and new VIP Cannabis Club members.

Comments (0)
Add a Comment
  • or

Support Chronogram